It is necessary to nurture your prospects who are already in ‘Attract’ stage, with these ‘Engage’ contents. After your prospects follow your Facebook page or they subscribe your blog, it’s time to create usable contents that include values for them.
After your prospects notice their challenges in the ‘Attract’ stage, they want to know solutions. If you can support them a feasible solution, these leads become qualify to hear more from you.
Therefore, ‘Engage’ contents should educate or inform some solutions.
Email Marketing and Messenger Marketing are major tools for this stage. These tools convert prospects into leads. Sometimes you need to use leads scoring method to segment your leads.